Category: Blog

It’s only possible to take steps to grow your business when you know where you stand at the moment. This means turning to key performance indicators (KPIs). By KPIs, we mean the metric you use to gauge performance and track your progress toward goals. Since every business has a different way of defining growth, there’s… Continue reading 20 Key Performance Indicators to Measure Business Growth

There’s a misconception that a website audit needs to take days (or perhaps weeks) to complete and that only someone with deep technical knowledge will understand the conclusions. Whereas this is true for a comprehensive audit, quick audits that you do yourself periodically are also hugely useful. They allow you to root out problems and… Continue reading How to Perform a Quick Website Audit

It doesn’t matter if you’re already nurturing leads to become customers — you still need a sales funnel. With a sales funnel, you define the steps users take to convert, starting from when they become aware of your business and continuing until after they’ve purchased your product or service. The sales funnel should also include… Continue reading How to Build a Sales Funnel (A Step-by-Step Guide for Beginners)